A Guide To The 2023 Panini Gold Standard Football Release [Checklist Added]

Gold Standard is a long-running product that, true to its name, plays on the idea of gold. With inserts, parallels, and a design based on the precious mineral. 

Most importantly, though, Gold Standard is one of the first releases every year to feature all the NFL rookies in their professional uniform, which significantly increases long-term value. 

Set to release on October 13th, we break down what’s inside 2023 Gold Standard Football.

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Gold Standard Football: 2023 product introduction 

Gold Standard is slated to release on October 13, 2023, and it will bring our first look at the 2023 NFL rookie class in their NFL uniforms for the first time.  A First off the Line version of the release dropped on October 6th.

The boxes are pre-ordering for $440, and that price will get you 1 pack of 7 cards, including 5 autographs and memorabilia and 2 base or base parallels. That’s one more hit than last year. 

This product features all the top rookies, veterans, and retired stars the NFL has to offer. If you’re waiting to get into 2023 boxes and you’re not interested in college cards, Gold Standard could be a great intro to the upcoming season. 

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What to expect from 2023 Gold Standard

Gold Standard has followed the same 7-card/box formula for several seasons now, and there’s a reason for that: it works. 

According to Panini’s notes for the upcoming product, we can respect a return of the Rookie Jersey Autographs, this time featuring the top 2023 Rookies. There are also rare versions, too.

You can look for the short-printed Rookie Jersey Autographs Double and Rookie Jersey Autographs Triple, which feature multiple swatches and come in “Prime” (max #’d /49) and “Tag” (#’d 1/1) options.

Per Panini, there are also some exciting new cards coming in 2023, including brand new inserts Alchemist Autographs and Midas Touch, featuring signatures from the game’s best, both past and present. Also, be on the lookout for the new Citrine parallel for Base and Rookies sets!

Other returning sets are Gold Jacket Signatures, 24K signatures, and 10K signatures. Returning memorabilia sets include Hall of Gold Threads, Gold Gear, Gold Rush, White Gold, Mother Lode, and Gold Plated!

Again, these come in “Prime” (max #’d /25) and “Premium” (#’d 1/1) options.

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2023 Gold Standard Checklist information 

Gold Standard returns with a familiar amount of on-card autographs and gold-foil inserts and autos. 

The Rookie Jersey Autographs are the most popular of the Gold Standard cards, an annual staple for early rookie collectors. This year’s parallel set includes the following:

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• Rookie Jersey Autographs Max #’d/149
• Rookie Jersey Autographs Prime Max #’d/49
• Rookie Jersey Autographs Prime Tag #’d 1/1
• Rookie Jersey Autographs Double Max #’d/149
• Rookie Jersey Autographs Double Prime Max #’d/49
• Rookie Jersey Autographs Double Prime Tag #’d 1/1
• Rookie Jersey Autographs Triple Max #’d/149
• Rookie Jersey Autographs Triple Prime Max #’d/49
• Rookie Jersey Autographs Triple Prime Tag #’d 1/1

As far as base cards are concerned, the 2023 base parallel set includes: 

• Base #’d/99
• Platinum #’d/75
• White Gold #’d/49
• Citrine #’d/30
• Rose Gold #’d/25
• Violet #’d/10
• Sapphire #’d/5
• Black #’d 1/1

Value of 2023 Panini Gold Standard Football

Let’s look at investing in Gold Standard Football as a potential investment, both sealed and singles. 

Investing in 2023 Gold Standard boxes

Let’s assume a release price of $440 for this sealed product as we try to value it as a potential investment (there’s still a decent chance that price slides to $450 or less). 

With that in mind, here’s the current resell price for Gold Standard boxes from the previous years (as of 10/3):

As always, the sealed boxes with the best rookie classes sell for the most, and this year’s release price falls right in the middle of the high and low prices over the last 5 years.

If you believe in this crop of rookies, it could be a decent investment. If not, stay away. 

In short,  only buy for a long-term hold if you truly believe in the 2023 class.

Are you buying to rip? That’s even riskier. With only 7 cards/box and no rookies that collectors are dying to get their hands on, 2023 Golden Standard is one of the riskiest rips you could tear into in 2023. If you’re feeling lucky, don’t let us stop you, but acknowledge the risk before the rip.

Investing in Gold Standard Football singles

Investing in singles is the most risk-averse approach to Gold Standard, but it does beg a big question: who should you invest in?

Your best bet is finding a quarterback. At the time of writing this (wrapping up week 4), CJ Stroud looks amazing and the rest of the class is really struggling, but it’s so early in their career that anything can happen. 

If this is the route you choose to go, your best bet will be investing in a Rookie Jersey Autograph of whichever player you like best.

But caution: do not buy it during release week – the prices will cool down a bit – but buy and hold as soon as the price drops and hope your investment player pans out. 

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Bottom line: Rip, hold or pass 2023 Gold Stndard Football Cards?

2023 Gold Standard Football is a fun product that opens NFL season investing every year with professional uniform “introductions” to the rookie class. 

It’s pre-ordering at an affordable price point, too, but the future of the 2023 rookie class will make this product (and all other 2023 products) a bit uncertain as investments, particularly early on in the season.

What do you think of 2023 Gold Standard? Share your thoughts on Twitter @card_lines. 

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2023 Gold Standard Football checklist

See below for a fully searchable checklist of 2023 Gold Standard Football.

2023 Gold Standard Football