Remember when you were young, and your mother would say, “There’s food at home” instead of pulling you into a fast-food place?
Well, that’s what Allure Hockey is to The Cup. And you know what? The food at home is pretty darn good, and your mom is right. You didn’t get childhood diabetes, and she could afford to buy you clothes.
Sorry, I am ranting. And, of course, Allure’s advantage over most hockey products is the pretty colors. And we all love that, right?
So, how does the new release in this colorful yet unglamorous line look? Find out in our 2024-25 Upper Deck Allure Hockey review.
Shop for 2024-25 Upper Deck Allure Hockey boxes on eBay
Allure Hockey was created in the 2019-20 season—yes, right before the world took an unexpected timeout and civilization came crashing down. It was to be Upper Deck’s answer to the question nobody asked.
We were all too busy foraging for toilet paper. Still, everyone seems glad they answered the fateful question: “What if we made a product that doesn’t require a second mortgage and it had very pretty colors?”
The first release hit with 1 Autograph card, 1 Rookie Jersey, and 1 Jersey Card or Rare Parallel, 8 Inserts, and 5 Parallels on average. The set was an immediate hit.
Collectors were surprised to find such nice-looking cards at a reasonable price. Who knew that was a thing? There were minor changes in the second year, with each hobby box still containing one autograph but two cards that can be either rare parallels and/or relics.
Shop for 2024-25 Upper Deck Allure Hockey boxes on eBay
Did you know? The first release coincided with the NHL bubble season, which meant that some of the first Allure cards were produced while players were living their best hotel-quarantine lives. Can you imagine the kind of offbeat fun that is now part of any Allure card conversation?
February 12, 2025, marks the date when our wallets will get lighter, and our card storage needs will get heavier. The timing is perfect this time, dropping right in the heart of the NHL season when hockey fever is at its peak.
That is very good news because this release has always had issues with the release date. For example, the 2020-21 box dropped on September 15, 2021, when the hockey season ended on July 7. Meanwhile, in 2023-24, the release was about a month after the end of the season.
Shop for 2024-25 Upper Deck Allure Hockey boxes on eBay
Much like the collection of teeth that a hockey player has, this assemblage consists of pieces in various dimensions:
What makes 2024-25 Allure Hockey the Toyota Camry of card products (and I mean that in the best way possible)? First, the Upper Deck design team deserves a stick tap.
Collectors on Reddit say this is “the best-looking Allure we’ve had and seems to be the best product of the year so far.” The cards pop without looking like they got into a fight with a glitter factory.
The other positive aspect is the rookie content. You get, on average, one rookie per pack, which means by the time you are done with a hobby box, you have enough rookies to stack an all-rookie fantasy squad. And with Connor Bedard currently being the hottest player in the hobby, that’s a good situation.
The parallel game is where Allure shows off its strength. Rather than inundating collectors with 47 different iterations that all resemble each other (we’re looking at you, every other product), Allure has a thoughtful range of parallels that make fiscal and aesthetic sense.
From the attainable Black Rainbow parallels to the chase-you’ll-never-find-it 1/1 Golden Treasures, there’s a little something for every budget and collector’s style.
Shop for 2024-25 Upper Deck Allure Hockey boxes on eBay
Now, let’s talk about the giant issue we’re not mentioning—the lack of a giant.
Every hobby box promises at least one “hit.” But if you’re expecting to pull a Connor McDavid auto from every box, you’ll be let down. The autograph checklist is solid, but you’re not exactly hitting the jackpot if you pull a card of any random dude.
Some parallels, especially in lower print runs, might make you raise an eyebrow. Pulling numbered parallels from 199 makes them feel less “parallel” and more “slightly different version of the same card you already have.”
It’s like when your friend tells you they have a “rare” Wayne Gretzky card from 1990 – we all know there are probably enough of those to wallpaper the Hockey Hall of Fame.
Another issue is value retention. One collector stated that anything above $100 per box might be “overpaying for it.” Woefully thin after-market sales coupled with a “new car smell” shelf life that seems to be getting shorter and shorter suggests that perhaps cardboard long-term investing isn’t all that it used to be.
Shop for 2024-25 Upper Deck Allure Hockey boxes on eBay
The base set features 150 cards and features NHL veteran standouts and top rookies. However, there’s a twist this year—some key rookies, such as Celebrini, Michkov, and Smith, aren’t in the base set but are XRC/SSP cards, adding an extra layer of chase to the product.
The Color Flow insert returns with a stellar new design and an expanded checklist full of star players (including several future legends!), with a couple of rookies mixed in.
The rare 16-Bit set will feature a mix of active stars (none of which have been in the set previously) and rookies, whereas the Doubloons set will feature a mix of active stars, top rookies, and legends of the sport.
Shop for 2024-25 Upper Deck Allure Hockey boxes on eBay
Base Parallels (from most common to rarest):
• Black Rainbow, Red Rainbow, and Orange Slice (one per pack on average)
• Gold Glitter Bomb (/199)
• Blue Line (/35)
• Purple Diamond (/10)
• Golden Treasures (1/1)
• Printing Plates (4 Versions – 1/1)
The 2023-24 Allure autograph lineup is more interesting than you might expect. Each hobby box has approximately an 8/9 chance of containing an autograph, with the rest of the boxes hitting either a 16-bit or a Doubloons insert.
The auto checklist has a nice mix of veterans and rookies, with some impressive parallel versions numbered as low as /10.
The Color Flow insert returns with a stellar new design and an expanded 60-card checklist featuring star players (including several future legends!) and rookies. These come with 5 Spectrum parallels to chase.
This year’s insert lineup includes:
At around $115 per hobby box, Allure remains one of the more affordable Upper Deck hockey products.
While you might not get the exact guaranteed massive hits as more expensive products, the combination of attractive base cards, colorful parallels, and the chance at those sought-after 16-Bit and Doubloons cards makes this a compelling rip for collectors at various budget levels.
Shop for 2024-25 Upper Deck Allure Hockey boxes on eBay
No one thinks of Allure as a product you stash away for years to pay your kids’ college fund. But sometimes, that creates scarcity, which raises prices. Is that the case with Allure? Let’s take a look.
| Release | Value |
|---|---|
| 2019-20 Upper Deck Allure Hobby Box | $199.99 |
| 2020-21 Upper Deck Allure Hobby Box | $125 |
| 2021-22 Upper Deck Allure Hobby Box | $69.95 |
| 2022-23 Upper Deck Allure Hobby Box | $94.95 |
| 2023-24 Upper Deck Allure Hobby Box | $149.95 |
If there is a good enough rookie, there is a chance of profiting from these boxes. The 2023-24 release had Connor Bedard, so it is worth more than the price. But usually, it is significantly less. There is no reason to believe that this crop of rookies will do much for this box. It is not a hold.
So, is it a rip? Let’s look at some of the best singles sales in the last three months.
| Card | Value |
|---|---|
| 2023 Upper Deck Allure 16-BIT B6 CONNOR MCDAVID (PSA 10) | $2,370 |
| 2023-24 Upper Deck Allure – Connor Bedard (RC) 16 Bit (Raw) | $1,800 |
| ALEXANDER OVECHKIN 2019-20 ALLURE GOLDEN TREASURES 1/1 (Raw) | $1,500 |
| Connor Hellebuyck 2021-22 Upper Deck Allure 16-Bit #B-8 (PSA 10) | $1,000 |
| 2020 UPPER DECK ALLURE CALE MAKAR GOLDEN TREASURES 1/1 #6 (PSA 10) | $699.64 |
The 16-bit cards are very popular and fetch nice prices. It’s easy to see why: They are truly cool, especially if you still play old Monkey Island games like me because you still live in 1993.
There is a decent chance of hitting a card worth several times the box. Nothing is life-changing, but it is a good chance for a relatively inexpensive release like this.
2023-24 Upper Deck Allure Hockey is the reliable, well-constructed Toyota Camry of hockey cards, and you won’t weep over your credit card statement after purchasing a box of it. Will it win any car shows (hockey card shows) for its styling? No. But as a player in the game, it’ll do just fine.
If you’re keeping track at home, that amounts to:
Should you desire a product—and what hobbyist doesn’t?—that allows for slighting the matrimonial budget in favor of jewelry; Allure could be the answer to your financial prayers. It’s not your star player, but it’s not an enforcer on the fourth line, either. It gets you the goals—when you play the right way.
And look, if things go south, you can always say you’re “investing in alternative assets” while you rip packs. That sounds way better than “I like shiny cardboard,” right?
BIG win for Panini in the legal battle against Topps!
32 Spot Random Team 2024 NFL Mosaic Mega 8 Box Break
32 Spot Random Team 2024 NFL Mosaic Blaster 10 Box Break.
Sealed Blaster Box of 2022 Topps MLB Baseball Update Series.
Sealed box of 2019 Topps MLB Baseball Series 2 Hobby Box. 1 autograph or relic card guaranteed. Great rookie class.
Sealed Box of 2021 Panini Prizm Baseball Cello. 12 packs per box, 18 cards per pack.
© Copyright 2025 - All rights reserved Cardlines.com / Media Techs LLC - Sports Card News, Reviews, Releases and BREAKS - #thehobby.
Important: When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.