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2023-24 NBA Premium Stock Basketball Checklist Preview

As the sports card industry continues to evolve, Panini is once again making headlines with the revival of a previously abandoned product: 2023-24 NBA Premium Stock Basketball.

Previously known as “Hoops Premium Stock Basketball,” this product is set to a late-season (or post-season) release to drum up some last-minute sales while Victor Wembanyama rookies can still be printed. 

With a fresh crop of rookies and the undeniable hype surrounding Wemby, the anticipation is palpable. In this article, we will explore the history of this product, what we know about the upcoming release, some speculation on its future, and the investing outlook for potential buyers.

While we don’t know much about NBA Premium Stock yet, here’s what we do know…

Check prices of previous years of 2023-24 NBA Premium Stock Basketball

History of NBA Premium Basketball

The last time Panini released Hoops Premium Stock Basketball was during the 2019-20 season, a period marked by an unprecedented level of excitement and hype around Zion Williamson and the overall swell of the sports card market. 

Panini capitalized on the Zion frenzy by launching a product that promised collectors a higher-end version of the traditional Hoops cards. The product was met with enthusiasm initially, but it didn’t take long for the market dynamics to change.

The 2019-20 Hoops Premium Stock Basketball faced significant challenges post-release. The initial excitement gave way to disappointment as it became evident that the product was heavily overprinted.

The market quickly became saturated with these cards, leading to a steep decline in their value. As of May 29, 2024, boxes of the 2019-20 edition can be found for less than their original release price, often selling for under $20.

This history of overproduction and subsequent devaluation casts a shadow over the new release, raising questions about whether Panini has learned from past mistakes.

Check prices of previous years of 2023-24 NBA Premium Stock Basketball

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What we know about 2023-24 NBA Premium Stock

As of now, details about the 2023-24 NBA Premium Stock Basketball are scarce, but some key information has been disclosed. The product will continue to build on the Premium Stock brand, offering collectors high-quality cards with improved finishes and potentially exclusive parallels.

Given Panini’s track record, we can expect a mix of veteran stars, promising rookies, and potentially some exclusive inserts that are unique to this product.

One of the primary selling points this year is undoubtedly Victor Wembanyama. The towering French prospect has captured the imagination of basketball fans worldwide, and his rookie cards are expected to be the centerpiece of this release. Panini is likely banking on Wembanyama’s popularity to drive sales, much like they did with Zion Williamson in 2019-20.

We’ve also heard a few people calling it “weird” that Panini is printing their own “Panini” cards, but that’s not the case. Panini was a standalone brand for quite some time. Here’s a Giannis Panini Card. 

Speculation

While the return of NBA Premium Stock Basketball is exciting, it is important to approach it with a healthy dose of skepticism. The lessons from the 2019-20 release are still fresh, and there is a legitimate concern that Panini might repeat the same mistakes.

Overprinting remains a significant risk, especially in a market that has seen fluctuations in demand and supply over the past few years.

Collectors who invested heavily in the 2019-20 Hoops Premium Stock have seen the value of their boxes plummet. This product did not age well, largely due to the sheer volume of cards produced. If Panini does not take measures to control the print run, the 2023-24 NBA Premium Stock Basketball could face a similar fate.

Given the current market conditions, it would be prudent for Panini to strike a balance between meeting demand and maintaining scarcity to protect long-term value.

Investing outlook of NBA Premium Stock cards and boxes

For those considering investing in the 2023-24 NBA Premium Stock Basketball, caution is advised. While Victor Wembanyama’s potential is undeniable, the broader market dynamics cannot be ignored. Overproduction could once again undermine the product’s value, making it a risky proposition for those looking to buy and hold.

Wembanyama’s cards are hot commodities, and his future in the NBA looks bright. However, even the most promising rookie cannot single-handedly sustain the value of a product if there are too many of his cards in circulation.

Investors banking on Wembanyama’s success must consider the impact of supply on card values. In a scenario where Panini prints excessively, the potential return on investment diminishes significantly.

Check prices of previous years of 2023-24 NBA Premium Stock Basketball

Conclusion

The 2023-24 NBA Premium Stock Basketball marks an exciting yet cautious return for Panini’s high-end basketball card product.

With a new generation of rookies led by Victor Wembanyama, the product is poised to attract attention from collectors and investors. However, the shadow of the 2019-20 release looms large, reminding us of the pitfalls of overproduction and market saturation.

What do you think? What will it be worth in 5 years? Let us know on Twitter @card_lines.

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Jesse Haynes

Jesse Haynes

Jesse Haynes is the co-founder of Solaro Shades, an Amazon #1 Bestselling novelist, and a lifelong sports card collector. His nonfiction work has been featured in Forbes, Inc., MarketWatch and more. At CardLines, Jesse’s specialties are basketball and football cards, not to mention making informative video and Instagram content.

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