Marvel fans and collectors would be delighted to know that the highly anticipated 2023 Upper Deck Marvel Platinum has finally hit stores.
This flagship Upper Deck Marvel line adds their O-Pee-Chee Platinum Hockey design to Marvel-themed cards. With several Upper Deck Marvel offerings already, some collectors might wonder why Upper Deck is introducing an additional Marvel product.
This article covers everything about this latest Upper Deck’s Marvel trading card set. We shall discuss why it’s not just an extra Upper Deck Marvel product, its appeal (and cons), and how well it is expected to perform on the market.
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Founded in 1988, Upper Deck swiftly ascended as a leading producer of sports trading cards, renowned for its innovative designs, superior printing, and partnerships. While it began by creating trading cards for sports leagues such as baseball, basketball, and hockey, it expanded its reach into other franchises with exclusive partnerships.
June 2009 marked an exciting chapter for Upper Deck as it announced its collaboration with Marvel Entertainment. Since its inception in 1939, Marvel Entertainment quickly became a global entertainment powerhouse.
North Las Vegas, NV (June 26, 2009) – The Upper Deck Company is pleased to announce today that it has established a long-term licensing agreement with Marvel Entertainment, Inc. The multi-year arrangement provides Upper Deck with the rights to produce trading card games (TCGs), miniature games and trading cards based on the Marvel Universe. The first wave of products is scheduled to hit the market in January 2010.
With Upper Deck’s expertise in trading card production and Marvel’s iconic characters and storylines, the partnership promised to deliver unparalleled collectible experiences for fans.
Upper Deck’s first Marvel-based entertainment product was the Super Hero Squad, released in January 2010. The 75-card base set Marvel Iron Man 2 was released three months later. It featured exclusive images, autographed insert cards, movie-used costume memorabilia, and original artist sketch cards.
Upper Deck has followed that inaugural release with several Marvel products, and now Platinum is getting its Marvel debut.
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The Upper Deck Marvel Platinum is a flagship Marvel product with chromium technology designs never seen on Marvel trading cards. Upper Deck’s O-Pee-Chee Platinum line has been one of its more popular brands.
The chromium treatment and colored parallels have garnered ample followership amongst collectors.
For value, these cards often sell unexpected figures, which have helped attract collectors’ attention to the line. From the checklist, Upper Deck Marvel Platinum is set to deliver a similar offering that’s made the O-Pee-Chee Platinum a hit with collectors.
With Marvel’s loyal fanbase and the dedicated Upper Deck Platinum followership, the demand for these cards will ensure they hold their value quite well.
The release date for the 2023 Upper Deck Marvel Platinum has been subject to several postponements. Initially scheduled for a January 15 release, it was pushed forward to January 25 and two months forward to March 13. The 2023 Upper Deck Marvel Platinum hobby boxes finally dropped on March 13, 2024.
It hasn’t been unveiled as part of the 2023 Upper Deck Marvel Platinum release. However, we expect several retail release formats, such as e-Pack, Blaster, and Pack Wars. These typically come a month after the initial release date.
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There’s been no official statement from Upper Deck on the reason for the delayed release. Several collectors also speculated that the delay in the release date of the 2023 Upper Deck Marvel Platinum was to ensure it wasn’t plagued with some of the errors present in a few Upper Deck releases. Collectors have complained of obvious cutting, centering, and printing issues.
However, delayed Upper Deck releases are not entirely new. Upper Deck Marvel Allure was postponed for several months, and an entire Sports Card Forum thread is dedicated to announcing delayed Upper Deck releases. Whatever the case, hobby boxes of the 2023 Upper Deck Marvel Platinum have finally hit the shelves.
While this is a flagship Marvel release, the O-Pee-Chee Platinum Hockey usually combines hobby box releases with retail releases. The 2023 Upper Deck Marvel Platinum has a similar release format.
There are several formats from the checklist, such as e-Pack, Blaster, and Pack Wars — are already confirmed. However, we have details for the hobby boxes for now and will update this post accordingly when we have more information on other 2023 Upper Deck Marver Platinum release formats.
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At 10 cards per pack and 10 packs per box, a 2023 Upper Deck Marvel Platinum hobby box sells for $199.95
A case with 16 boxes sells for $3,174.95
Each hobby box contains
One of the standout features of the 2023 Upper Deck Marvel Platinum set is the fact that it introduces 100 All-New original art from top artists. Each new art was crafted to showcase Marvel’s dynamic and vibrant world.
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Understandably, collectors were tired of seeing re-used art and rehashed images of old pictures. Upper Deck Marvel Platinum fixes that by introducing 100 new artwork from up to ten acclaimed Marvel artists. From intricately detailed illustrations to bold and expressive designs, the artwork on the 2023 Upper Deck Marvel Platinum set offers a visual feast for both collectors and Marvel fans alike.
While new original artwork might excite and attract Marvel fans, actual collectors would be much more impressed with the on-card technology. It’s the first complete Marvel chromium technology set. While the 2015 Upper Deck Marvel Vibranium experimented with the chromium technology, it was just on a few cards.
The platinum brand is already very popular with Hockey cards, and after looking at the checklist, we expect this to be a hit with collectors. It offers colorful cards, low-numbered parallels, chase cards, artist and creator autographs, and brand-new inserts.
Collectors would be delighted to know that the artist’s autographs are all on-card rather than sticker autographs. Aside from Upper Deck’s Platinum chromium technology, this set is loaded. It includes a mix of base and parallels, sketches, and autographs from artists and creators.
Lastly, this would interest collectors looking for ample returns on their investments. The Platinum line has a reputation for holding its value well. The 2023 Upper Deck Marvel Platinum is the first Platinum release on Marvel.
Historically, flagship products have held their value exceedingly well. Considering how well-stacked the checklist for this product is, it should hold its value very well. A wide array of colorful chase cards and low-numbered parallels may be worth impressive figures.
Let’s not forget the Marvel 1/1 sketch cards, the Golden Treasure parallels, and the gem of all Platinum sets.
In conclusion, the 2023 Upper Deck Marvel Platinum trading card set has something for everyone. And at an entry price point of $200, not many collectors would be priced out of buying a set. Whether you are a Marvel fan, collecting for fun, or seeking out rare and valuable cards to make a profit, this set has something for you.
Aside from the delayed release, this product has no significant concern. While so many collectors would have loved to have on-card creators’ autographs rather than sticker autos, we’re already getting an ample supply of artist on-card autos.
While a few collectors worry about too many Upper Deck Marvel products, this isn’t a major concern with Platinum. It might look like there are so many Upper Deck Marvel products with Beginnings, Allure, Allegiance, Anime, Premier, Masterpiece, Unbound, etc. However, Platinum is not just a random Marvel set. It’s a beloved Upper Deck brand making its Marvel debut.
Lastly, there have been concerns about the print quality amidst recent complaints of off-centered Upper Deck cards. However, while most collectors have yet to lay their hands on the card, a few unboxing videos on YouTube exist. It’s refreshing to see that the cards look great and, most importantly, utterly devoid of centering issues.
The checklist for the 2023 Upper Deck Marvel Platinum is loaded. Like Hayley Holroyd, Upper Deck’s Brand Manager – Entertainment says in this interview with Justin Underwood of Spidey Hits, Upper Deck ensures there’s something for every collector.
Whether you’re collecting for the art, the card technology or something else, this checklist has something for you.
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With a base set of 200 cards, the 2023 Upper Deck Marvel Platinum checklist has room to showcase its magic. The first 100 cards are brand new, never-before-seen original artwork, while the last 100 cards showcase classic art from the 1960s.
The 2023 Upper Deck Marvel Platinum offers collectors a wide selection of captivating inserts.
The Iconic Covers insert pays homage to some of Marvel’s most memorable comic book covers. This insert showcases iconic imagery that has defined Marvel Comics over the years, from timeless classics such as Marvel Comics #1 to modern masterpieces like Thor: God of Thunder.
25 Cards – 1:7 Hobby/ePack; 1:27 Blaster
Parallels: Rainbow (1:20 Hobby/ePack; 1:80 Blaster)
IC01 Marvel Comics #1
IC02 Giant Size X-Men #1
IC03 Avengers (1963) #57
IC04 Journey Into Mystery (1952) #83
IC05 Secret Wars (1984) #8
IC06 Daredevil (1964) #182
IC07 Incredible Hulk (1962) #181
IC08 The Amazing Spider-Man (1963) #300
IC09 Uncanny X-Men (1963) #138
IC10 Incredible Hulk (1962) #1
IC11 X-Men (1991) #1
IC12 Incredible Hulk (1962) #340
IC13 Uncanny X-Men (1963) #101
IC14 Amazing Fantasy (1962) #15
IC15 House of M (2005) #1
IC16 Avengers (1963) #4
IC17 Thor (1966) #337
IC18 The Amazing Spider-Man (1963) #33
IC19 Nick Fury/ Agent of S.H.I.E.L.D. (1968) #4
IC20 Thor: God of Thunder (2012) #1
IC21 Venom (2018) #1
IC22 Uncanny X-Men (1963) #141
IC23 Wolverine (2003) #66
IC24 Tales of Suspense (1959) #39
IC25 Venom: Lethal Protector (1993) #1
The Platinum Duos insert presents a thrilling exploration of Marvel’s greatest heroes paired together in unexpected and dynamic combinations. From unlikely alliances to fierce rivalries (Venom/Carnage), these cards depict iconic characters fighting side by side.
25 Cards – 1:13 Hobby/ePack; 1:53 Blaster
Parallels: Rainbow (1:40 Hobby/ePack; 1:160 Blaster)
PD1 Captain America / Winter Soldier
PD2 Doctor Strange / Dormammu
PD3 Scarlet Spider / Howard The Duck
PD4 Iron Man / War Machine
PD5 Thor / Beta Ray Bill
PD6 Silver Surfer / Galactus
PD7 Luke Cage / Iron Fist
PD8 Hulkling / Wiccan
PD9 Wolverine / Colossus
PD10 Professor X / Magneto
PD11 Daredevil / Kingpin
PD12 Spider-Man / Miles Morales
PD13 Rogue / Captain Marvel
PD14 Vision / Scarlet Witch
PD15 Thanos / Doctor Doom
PD16 Black Panther / Killmonger
PD17 Ant-Man / Wasp
PD18 Venom / Carnage
PD19 Iron Man / Iron Monger
PD20 Sentry / Ares
PD21 Hulk / She-Hulk
PD22 Cloak / Dagger
PD23 Rocket Raccoon / Groot
PD24 Clint Barton / Kate Bishop
PD25 Beast / Wonder Man
Super Statistics offers collectors a glimpse into the powers and abilities of select heroes. Highlighting key statistics and attributes, these cards provide valuable insights into the strengths and capabilities of iconic Marvel characters.
25 Cards – 1:13 Hobby/ePack; 1:53 Blaster
Parallels: Rainbow (1:40 Hobby/ePack; 1:160 Blaster)
SS01 Magneto
SS02 Daredevil
SS03 Thor
SS04 Quicksilver
SS05 Hulk
SS06 War Machine
SS07 Rocket Raccoon
SS08 Blob
SS09 Kingpin
SS10 Kitty Pryde
SS11 Doctor Doom
SS12 Malekith
SS13 Odin
SS14 Spider-Man
SS15 Thanos
SS16 Black Cat
SS17 Elektra
SS18 Wolverine
SS19 Sabretooth
SS20 Cyclops
SS21 Vision
SS22 Vulture
SS23 Archangel
SS24 Ego The Living Planet
SS25 Ghost-Spider
The Marvel Greats Sketch (1/1) cards allow collectors to own one-of-a-kind hand-drawn artwork from acclaimed artists. These cards showcase the talent and creativity of some of the industry’s most renowned artists.
7 Artists – Hobby/ePack Exclusive – Each Card Serial Numbered 1/1
These inserts offer a unique interpretation of classic Marvel characters and scenes. With their distinctive designs and striking visuals, these inserts will attract ample demand from collectors.
Overall, the 2023 Upper Deck Marvel Platinum inserts offer collectors a diverse range of options. From iconic covers to dynamic duos and rare sketches, these inserts celebrate the rich history and vibrant creativity of the Marvel Universe.
Like all Platinum sets, the 2023 Upper Deck Marvel Platinum trading card set offers collectors the chance to own rare autograph cards. The autograph cards include the Artist Autographs (#’d) and Creator Autographs (#’d).
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194 Cards – 1:56 Hobby/ePack; 1:840 Blaster (*No 129, 130, 131, 132, 173)
Parallels: Orange #/35 (*No 129, 130, 131, 132; Hobby/ePack Exclusive); Blue Rainbow #/25 (*No 129, 130, 131, 132; Hobby/ePack Exclusive); Green Rainbow #/10 (Hobby/ePack Exclusive); Gold Rainbow 1/1 (Hobby/ePack Exclusive)
10 Cards – 1:480 Hobby/ePack; 1:7200 Blaster
Parallels: Orange #/25 (Hobby/ePack Exclusive); Blue Rainbow #/15 (Hobby/ePack Exclusive)
7 Artists – Hobby/ePack Exclusive – Each Card Serial Numbered 1/1
These autographs are from notable Marvel artists and creators who have made significant contributions to the world of Marvel comics. Collectors would be glad to know the Artist’s Autographs are on-card autos rather than sticker autographs.
We’ve established that the 2023 Upper Deck Marvel Platinum is a masterpiece. However, is it worth the price per hobby box? Usually, we’d look at how well hobby boxes and top singles from previous releases have performed to make a decision. This is quite tricky here as this is Upper Deck’s first Marvel Platinum product.
We shall look at how well previous Upper Deck Platinum releases have performed.
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Hockey collectors especially love the Upper Deck O-Pee-Chee Platinum. Let’s see how well boxes have aged in terms of value. Here are the current market prices for Upper Deck O-Pee-Chee Platinum Hockey hobby boxes.
| 2019-20 Upper Deck O-Pee-Chee Platinum Hockey | $179.95 |
| 2020-21 Upper Deck O-Pee-Chee Platinum Hockey | $174.95 |
| 2021-22 Upper Deck O-Pee-Chee Platinum Hockey | $124.95 |
| 2022-23 Upper Deck O-Pee-Chee Platinum Hockey | $179.95 |
Investing in wax isn’t the way to go when buying the Upper Deck O-Pee-Chee Platinum boxes. However, this might not hold with the inaugural Marvel Platinum set, as hobby boxes of inaugural releases typically hold their value quite well.
Let’s see how well Upper Deck Platinum cards do on the market.
| 2019-20 O-Pee-Chee Platinum Seismic Gold #200 Jack Hughes /50 PSA 10 Gem Rookie | $1,050 |
| 2019-20 O-Pee-Chee Platinum Cale Makar [Orange Checkers] #175 | $1,019 |
| 2020-21 O-Pee-Chee Platinum Tim Stutzle [Emerald Surge] #199 /10 | $2,800 |
| 2020-21 O-Pee-Chee Platinum Kirill Kaprizov [Orange Checkers] #200 /25 | $1,122 |
| 2021-22 O-Pee-Chee Platinum Moritz Seider [Emerald Surge] #287 /10 | $1,663 |
| 2021-22 O-Pee-Chee Platinum Trevor Zegras [Orange Checkers] #203 /25 | $558 |
From these prices, it’s easy to see that the best way to invest in the last set of Platinum products is via hit singles of low-numbered parallels. The prices quoted are all for ungraded cards, and PSA 10s sell for much higher.
Platinum’s Marvel debut allows collectors to get their fill of Marvel cards with the beloved Platinum card technology. With its emphasis on original art, exciting inserts, low-numbered parallels and coveted autographs, this set should be a hit with collectors.
The cards themselves look stunning, and the product contains tons of hits.
While the $200 per box price tag might be a bit pricey for some collectors, there’s enough chance of getting the value of your box back as each box contains one numbered parallel /50 or less or an autograph.
There are a variety of autos, parallels and low-numbered inserts to ensure ample value in every box. Truly lucky collectors can land the 1/1 autographs, which are unforgettable hits sure to hold impressive value.
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