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The 2024/25 Upper Deck Premier Hockey release offers collectors another chance to chase some of the most premium hockey cards in the hobby.
Known for its bold patch designs, on-card autographs, and stunning card design, Premier ranks just below the top of Upper Deck’s Hockey lineup.
While it doesn’t carry quite the same prestige or long-term value as The Cup, Premier holds a special place for collectors, and the 2024/25 Upper Deck Premier Hockey is a highly anticipated release.
It arrives with a checklist that includes a lot of premium elements. Whether chasing iconic superstars, historic veterans, or the next NHL phenom, this product solidifies Premier’s status as a must-have for high-end collectors.
This article will cover everything you need to know about the 2024/25 Upper Deck Premier Hockey release. We’ll explore the checklist, the pros and cons of this year’s release, and how it’s expected to perform on the market.
Upper Deck Premier’s history is long and storied, starting sometime in the early 2000s as one of Upper Deck’s attempts to create a high-end hockey product. The earliest release I can find is the 2001/02 Upper Deck Premier Collection.
Premier was designed to stand out with bold memorabilia pieces, autographs, and premium designs. The 2001/02 Upper Deck Premier Collection was a hit with fans and a great success.
However, the 2002/03 release had several errors, which lowered the brand’s prestige. In addition, the numbering that year was a catastrophe. It contained 17 duplicated numbers and 3 that weren’t printed. Soon after this, Upper Deck Premier Hockey disappeared from the release schedule.
In 2014, over a decade after its last release, Upper Deck officially revived the Premier brand. As Upper Deck stated at the time,
“It has been more than a decade since Upper Deck’s high-end Premier line last released as a standalone hockey set. 2014-15 Upper Deck Premier Hockey sees it return with the same sort of appeal. Seven-card boxes, which are packaged as tins, come with five total hits.”.
2014/15 Upper Deck Premier returned with the same appeal as the first few Premier sets, a high-end hockey card set for hit seekers. Its seven-card boxes were packaged as tins and came with five total hits.
The updated format focused on delivering a guaranteed Rookie Patch Auto (RPA) in every box, which remains the cornerstone of the product today. This set positioned Premier as a second-tier high-end product just below The Cup.
Since its revival, Premier has continued to evolve, introducing new patch designs while maintaining its focus on rookies and on-card autographs.
Today, it is a staple in Upper Deck’s premium lineup, with stand out sets like the 2021-22 Upper Deck Premier Hockey offering collectors a mix of luxury presentation and strong hit potential at a price range below the ultra-premium The Cup.
The release date for 2024/25 Upper Deck Premier Hockey is officially still TBA, but based on retailer listings, it’s expected to arrive in late July 2025, likely between July 25 and July 30. We’ll update this article once Upper Deck confirms the exact date.
The 2024/25 Upper Deck Premier Hockey is to be released in a variety of formats when it goes up for sale.
The 2024/25 Upper Deck Premier Hockey offers collectors a true high-end experience for around $300 per box, significantly lower than The Cup’s $1,000+ price. Despite being 1/4 the price of The Cup, Premier still delivers a stunning set.
It has thick card stock, large patches, and on-card autographs, giving even Premier base cards a luxury feel. Collectors can enjoy high-end hits without spending a premium.
Another big positive for the 2024/25 Upper Deck Premier Hockey is its rookie content. Each Premier box includes a hard-signed RPA, which remains one of the biggest draws for rookie-focused collectors. Its over 50 rookies (/399) helps maintain a strong rookie appeal, giving collectors plenty to chase.
Lastly, Premier cards are consistently praised for their clean layouts, bold multi-colour patches, and strong overall visual appeal. As befits a high-end set, Premier’s attention to detail and premium finishes make it one of the best-looking hockey sets each year, and many collectors love the design.
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Upper Deck releases over two dozen hockey card sets per season, diluting the prestige of individual products.
While Premier is positioned as a high-end offering, it competes with The Cup SP Authentic and other high-end sets. This oversaturation suppresses long-term value as demand spreads thinly across releases.
Premier’s RPA faces competition from the Young Guns Series (1 and 2), which dominate the rookie market.
Like most premium sets, Upper Deck Premier is a hit-or-miss product. It also doesn’t hold as much long-term value as The Cup. While Premier’s RPA hold their value excellently well, most cards in the pack don’t do as well value-wise.
However, the odds of pulling something big are better than in most other sets, and its $300 price tag makes it an acceptable gamble for collectors looking to chase high-end hits without fully breaking the bank.
Lastly, Upper Deck has faced criticism for damaged cards, misaligned cuts, and flawed corners across its product lines. While Premier emphasizes premium materials, these issues have been reported in previous years.
Given the product’s high-end status, this is unacceptable. Hopefully, this won’t be the case with the 2024/25 Upper Deck Premier Hockey.
The 2024/25 Upper Deck Premier Hockey checklist is packed with hits, as befits its name and premium status.
Stressing on-card autographs and premium memorabilia, four cards in every 2024-25 Upper Deck Premier Hockey carry signatures, swatches or a combination.
The 2024-25 Upper Deck Premier Hockey checklist covers the current superstars, past legends and rookies making a name in the game. The base set has 150 total cards, which are broken down into three sections.
Gold parallels are numbered 25 for vets and legends and 175 for rookies. All also have one-of-one Platinum versions.
As expected from a premium set, the 2024/25 Upper Deck Premier Hockey set offers a strong lineup of autograph and autograph patch cards highlighting talents across all levels.
Acetate Rookie Auto Patch. Depending on the player, these are numbered 249 or 99 copies. They also come with two parallel tiers: Gold (/65 or /35) and the ultra-rare Platinum 1/1 versions.
Horizontal Autographed Patch cards for rookies, limited to 99 copies or fewer. These, too, include Gold (/25 or less) and Platinum (1/1) parallels.
For veteran collectors, the Acetate Veteran Auto Patch cards add star power to the checklist, all with print runs no more than 49 copies.
Beyond these, the set features several other premium autographed patch options, including:
Additional autograph inserts include Premier Focus Autographs, Premier Penmanship Autos, and the brand-new Old Style Signatures, which feature a vibrant, retro-inspired design.
The 2024/25 Upper Deck Premier Hockey set has an impressive range of memorabilia cards. These go beyond using just any game-worn material.
Premier shines in the type of memorabilia used, delivering some of the most visually striking memorabilia cards on the market.
Brand new for the 2024/25 season, collectors will find Premier Pieces. These cards feature unique relics from other pieces of game-used equipment aside from the jersey, including
Another debut memorabilia, Premier Twineline (/25), includes pieces of net cord from significant games from 3 notable games.
Among the more established favourites, Mega Patch cards remain among the biggest hits. The Mega theme also extends to multi-player formats, with Mega Jersey Duos (/49).
Additional multi-player memorabilia offerings include Premier Dual Jerseys (/99), Triple Jerseys (/49), and Quad Jerseys (/25), each with patch parallels for added chase value.
Rookies get special treatment, too, with Rookie Patch-Taculars and Dual Rookie Patch-Taculars, which use large, premium pieces from chest logos, shoulder logos, and other top-tier patches.
Other memorabilia themes round out the checklist, including Premier Attractions Jersey (/99 or less), Premier Gear(/49 or less), Premier Gear Rookies (/99 or less), First Opus Rookie Jersey (/149), and Grand Opus Jersey (/149).
While 2024/25 Upper Deck Premier Hockey is sold as a high-end product with an affordable price tag, it’s important to remember that $300 is still a significant investment for most collectors.
So, the key question becomes: how well does it hold up on the secondary market?
| 2023/24 Upper Deck Premier Hockey Hobby Box | $309.95 |
| 2022/23 Upper Deck Premier Hockey Hobby Box | $249.95 |
| 2021/22 Upper Deck Premier Hockey Hobby Box | $216.98 |
| 2020/21 Upper Deck Premier Hockey Hobby Box | $389.99 |
Looking at the prices for sealed boxes over the last three years, it’s clear that Premier’s sealed wax hasn’t shown consistent growth in the secondary market.
In fact, the prices have generally hovered around or even dropped below the original retail cost. Given this trend, investing in sealed wax doesn’t look wise if your main goal is to make a profit.
| Connor Bedard 2023-24 Premier Focus RPA Rookie Patch Auto 3 Color 10/50 | $985 |
| Matthew Knies /99 True RPA 2023-24 Upper Deck Premier Rookie Patch Auto | $390 |
| 2023 Upper Deck Premier Connor Bedard #101 Gold RC Rookie Auto /15 | $900 |
| 2022-23 Upper Deck Premier – Premier Slapshots Auto Legends Wayne Gretzky #PSAL-WG (AU) | $700 |
When looking at the value of singles from the last two Upper Deck Premier Hockey sets, it’s clear there’s real potential. Even without considering 1/1 sales or some of the highest Connor Bedard sales, several hits can easily cover and even exceed the cost of a box.
While you might not always pull the top chase card that’ll give life-changing profit, every Premier box offers a strong chance at a solid return.
Upper Deck Premier remains a beautiful, premium set that will always hold a special place among hockey collectors. The 2024/25 Upper Deck Premier Hockey is a great addition to the Premier lineup.
The cards are stunning, with strong patch and autograph content, and will be a beloved high-end set for people who cannot afford The Cup.
However, like most premium products, it’s very much a hit-or-miss experience. You’re either pulling a big chase card that will return significant profits, or you’re barely able to cover the price of the box.
Although, at around $300 per box, it’s a worthy gamble for collectors who can afford the price of entry and appreciate the thrill.
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Cardlines June 30, 2025 7:01 pm