DraftKings Launches A Physical Trading Card Offering: Should You Buy Or Pass?

June 26, 2023

In a groundbreaking move, DraftKings, known for its innovative sports gaming platform, has ventured into the world of physical trading cards. Today we’re going to look at what that can mean for collectors. And to be clear, this is not a sponsored article. Just an honest assessment.

For the first time ever, customers can participate in online auctions and live pack breaks for physical cards on DraftKings, providing sports fans and card collectors with an exciting opportunity to acquire physical cards from the sportsbook and DFS hub. 

This article will provide an overview of DraftKings’ foray into the trading card market, highlight why this development matters, explain how collectors can participate, and discuss why this could be a golden opportunity for sports card enthusiasts… or if it’s something to pass on. 

DraftKings’ entry into the trading card market

DraftKings has introduced a new feature on its platform that allows customers to acquire physical trading cards through online auctions and live pack breaks.  This marks a significant milestone for both DraftKings and the trading card community, as it becomes the first time collectors can acquire something physical from Draft Kings in the collectible space.

They’re not playing around, either. Among the collection available are sought-after cards like Michael Jordan’s rookie card from the 1986 Fleer NBA set, the 2003-04 Topps Chrome hobby box with a chase from the LeBron James rookie card, Larry Bird and Magic Johnson in a 1980-81 Topps Basketball box, and Kobe Bryant in a 1996-97 Topps Chrome hobby box. 

These are big-boy cards and brands worth chasing. 

The significance of DraftKings’ entry into the trading card market

The expansion of DraftKings into the trading card space holds great significance for several reasons. 

For one, much like Reignmakers, it brings together the worlds of sports gaming and collectibles, providing a unique and immersive experience for sports fans.

But more importantly, even, is that it broadens the accessibility of trading cards by making them available to a wider audience through a well-established platform. While not all collectors play DFS or bet, it’s safe to assume not all DFS players collect cards. This addition to DraftKings could spur some cross-pollination, which would bring more collectors and money into the hobby. 

In short, this development has the potential to introduce new enthusiasts to the trading card community and create a bridge between different sectors of the sports industry.

How to participate in DraftKings’ trading card initiatives

Ready to get in the game for yourself? It’s easy. Here are the two types of action and how it works. 

Live Pack Breaks 

Customers can take part in DraftKings’ live pack breaks by participating in online auctions. Winning an auction grants the customer a Pack Break Ticket, which determines the trading cards they will receive. The live stream of these pack breaks occurs on DraftKings’ YouTube page and offers an interactive and engaging experience for participants.

Curated Auctions on DraftKings Marketplace: 

For a more traditional approach to trading card acquisition, fans can explore the curated auctions on DraftKings Marketplace. This section features physical trading cards from renowned brands like Panini Prizm, National Treasures, Upper Deck, and Topps. The marketplace provides collectors with a diverse selection and opportunities to expand their collections.

Why this is an opportunity for sports card collectors

DraftKings brings some unique value-adds to collectors already involved in the game, plus potential new additions to the hobby. 

Exclusive access

DraftKings’ involvement in the trading card space grants collectors access to a unique selection of cards that may be otherwise difficult to obtain. The inclusion of iconic cards like Michael Jordan’s rookie card or LeBron James’ early-season cards adds immense value and excitement to the opportunity.

Interactive experience 

The live pack breaks and online auctions create an interactive experience, enabling collectors to engage with the process of acquiring trading cards in real time. This dynamic involvement enhances the thrill and satisfaction of adding new cards to one’s collection.

Platform credibility 

DraftKings’ established reputation as a leader in the sports gaming industry lends credibility and trustworthiness to its trading card initiatives. Collectors can have confidence in the authenticity and quality of the cards being offered.

Thoughts on DraftKings sports card auctions

DraftKings’ entry into the trading card market marks an exciting milestone, offering sports card collectors a chance to acquire physical trading cards.

It’s particularly great because it’s not the only way you need to buy cards, but it’s another option – price competition, even. And if you’re reading this article, you’re savvy enough to price-comp eBay listings and have a ballpark idea for how much DraftKings physical cards and breaks could sell for. If anything, this could help you find cards for a better price.

Are you gonna check out the new offering? Let us know on Twitter @card_lines. And don’t forget to sign-up for our free newsletter!