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Why You Should Be Excited About 2023 Panini Prizm NASCAR Racing

2023 panini prizm nascar

Panini’s racing products are renowned for delivering solid value for money to collectors and NASCAR enthusiasts. The Prizm brand has stood out as a collector’s favorite from the number of Panini Nascar trading card products available.

The 2023 Panini Prizm Racing is set to deliver a variety of colorful chrome cards for another NASCAR season. This is one of Panini’s most anticipated NASCAR card sets with its excellent design, unique, eye-catching inserts, and impressive autographs.

This article shall navigate the twists and turns of the 2023 Panini Prizm NASCAR racing, from its history to the drivers highlighted in the set, and ultimately, a verdict on whether it’s a good investment for collectors looking for a return on profit.

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History of Panini Prizm NASCAR

After Press Pass, Nascar‘s lone trading card manufacturer went out of business in January 2015, Panini announced they’d get into the racing card business.

NASCAR’s vice president of licensing and consumer products, Blake Davidson, spoke on the Panini deal.

“We’re thrilled to be aligned with Panini, which will provide a fresh approach and reenergize this category. Partnering with a leader in the space was an important strategy for NASCAR, producing top-quality product for NASCAR fans, kids and collectors alike.”

The new Panini Nascar trading cards would encompass teams and drivers across the NASCAR Sprint Cup, XFINITY and Camping World Truck Series.

While Panini America hadn’t produced Nascar cards, Action Packed and Score/Pinnacle, which made racing cards throughout the 1990s, were part of its portfolio. Hence, they weren’t entirely new to creating racing trading cards.

Panini America CEO Mark Warsop announced this at the 2016 Industry Summit in Hawaii.

“We are excited to bring NASCAR trading cards back into the marketplace. NASCAR fans are some of the most passionate in all of sport, and we look forward to delivering an assortment of products across a broad range of price points that meet the needs of collectors and race fans alike.”

A total of four sets were announced to be released in 2016;

  • 2016 Panini Prizm NASCAR
  • 2016 Panini Torque NASCAR
  • 2016 Panini Certified NASCAR
  • 2016 Panini National Treasures NASCAR

Prizm was the inaugural Panini Nascar set, and it has since become a favorite with Nascar collectors. It featured a lot of Prizm’s staples that have been used over the years in other sports.

Each 2016 Panini Prizm Nascar had at least ten of the parallels plus three hits with at least one autograph. The design closely mirrored recent Prizm releases of the time.

While Panini followed up the 2016 Panini Prizm Nascar release with other Nascar brands, Prizm has remained a collector’s favorite. Its fair entry price plus a generous variety of autographs have made it a beloved staple for Nascar collectors in the hobby.

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Ty Gibbs Rookie Stripes

2023 Panini Prizm NASCAR release date

Hobby boxes for the 2023 Panini Prizm Nascar are set to drop on February 16, 2024. There’s typically always a blaster box format available for most Panini Prizm Nascar sets. However, no release date has yet been set for that or any other format.

There’s been no news on any other format for the 2023 Panini Prizm Nascar Soccer. However, we expect to see information about other retail formats, especially blaster boxes, a few days before its release date.

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2023 Panini Prizm NASCAR release formats

Panini Prizm NASCAR racing usually delivers hobby box releases with blaster boxes. So far, just hobby boxes are available for purchase, and there’s been no news on when or if blaster boxes will be available at a later time.

We will give the specs for the confirmed hobby box formats for the release, and we will update this post accordingly if/when there’s additional information on other formats.

Hobby box

  • 12 cards per pack
  • 12 packs per box
  • 4 autographs
  • At least 20 Prizm parallels
  • Hobby boxes are available for preorder for $149.45
2023 Panini Racing Trading Cards box

2023 Panini Prizm NASCAR checklist

The 2023 Panini Prizm Nascar marks the seventh season of Panini’s Optichrome Nascar cards. It delivers all the energy and color Prizm fans have come to know and love, as well as some new designs.

Like previous years, the 2023 Panini Prizm base set doesn’t just offer standard racer cards; it also offers subsets such as Rides, highlighting the vehicles they drive. As expected from a Prizm product, a generous variety of parallels are available. The rainbows include a mix of colors and background patterns.

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2023 Panini Prizm NASCAR inserts

The 2023 Panini Prizm offers a generous number of inserts for collectors. Amongst the list of inserts, several Prizm favorites make their Nascar debut in the 2023 Panini Prizm Nascar set. They are:

  • Kaleidoscopic
  • Prizmatic
  • Widevision
  • Colour Wheel
Dale Earnhardt Jr. 2023 Panini Prizm NASCAR

More common inserts available in the 2023 Panini Prizm Nascar include;

  • National Pride
  • Rides

Other tougher inserts in the 2023 Prizm Nascar include;

  • Championship Trophy
  • Groovy
  • Jackpot
  • Profiles
Kevin Harvick Panini Prizm NASCAR

2023 Prizm NASCAR Autographs

The 2023 Panini Prizm Nascar offers collectors a rich variety of autographed cards. Each 2023 Panini Prizm Nascar hobby box will have four autographed cards. These autographs come in over five different sets.

Besides the regular autograph cards, autographed inserts with smaller print runs are also available. The main autographs series adds limited parallel versions like Rainbow Prizms.

Rookie Stripes makes its Nascar debuts, highlighting some of the top young talents in Nascar. While most collectors are familiar with Scripts autographs, it makes its Nascar debut. The aptly named Autographs subset is another option for landing autos in the 2023 Panini Prizm Nascar.

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Richard Petter 2023 Panini Prizm

With four autographs per hobby box, it’s clear that signatures are a focus for the 2023 Panini Prizm Nascar, like other Prizm sets.

2023 Panini Prizm NASCAR value

Panini Nascar products have been hailed for delivering fair value for money, especially their Prizm brand. However, let’s see just how well these cards perform on the market and whether they are good investments for collectors looking for a profit.

The 2023 Panini Prizm Nascar is the 8th installment of the Panini Prizm Nascar release, so we can look at how well previous sets have fared. We shall consider how well wax boxes and single cards have performed on the market.


While we have a sample size of over seven sets to consider, we shall consider just the last three releases to get an idea of how well these boxes age. Here are the current market prices for Panini Prizm Nascar hobby boxes.

2022 Panini Prizm Nascar Racing Hobby Box$229.99
2021 Panini Prizm Nascar Racing Hobby Box$239.99
2020 Panini Prizm Nascar Racing Hobby Box$199.94

The current hobby box prices of all three previous Panini Prizm Nascar sets are above the prices they retailed for. However, not even one has doubled in value. One would expect the 2020 Panini Prizm Nascar, the oldest box to have at least doubled in value.

However, it’s the least in value. This shows that storing unopened hobby boxes isn’t the way to find value in this product. Other products offer a better return on investments for hobby boxes than this one.

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Panini Prizm NASCAR singles

Let’s consider how well top singles from the last two Panini Prizm Nascar sets have performed. As we know, these boxes offer a variety of low-numbered signed cards. While most cards wouldn’t be worth much, how much are the top cards from these boxes worth?

2022 Panini White Sparkle Prizm NASCAR Racing #92 Chase Elliott AUTO 1/1 PSA 10$405.00
2022 Panini – Prizm Base Signatures Gold Prizm Parallel #’d /10 Chase Elliott #59$399.00
2022 Panini Prizm Base Signatures Gold Prizm Parallel #’d /10 Toni Breidinger #10$900.00
2022 Prizm Racing Dale Earnhardt Jr. Gold Vinyl Prizm #1/1 PSA 9 MINT Nascar$400
2021 Panini Prizm Racing Heroes Kyle Busch Gold Vinyl 1/1$202
2021 Panini Prizm Base Gold Vinyl Parallel #’d /1 Ty Gibbs #59$410
2021 Panini Prizm Racing Color Blast Standard Natalie Decker #2$725

As can be seen, the best-performing cards are low-numbered autographs. Aside from these, several autographed cards are worth upwards of $200 from each Panini Prizm Nascar set. With four autographs per hobby box and a retail price of just $150, there are enough “big cards” in boxes of Panini Prizm Nascar to justify ripping a box.

However, I’ll round up this chapter with a word of caution. While this is a Prizm product, its entry price compared to how much Prizm boxes of more popular sports points to one thing. Nascar trading cards aren’t as popular as the big sports.

While you can pull a low-numbered Prizm basketball card like the 2022 Panini Prizm Giannis Antetokounmpo [Black Gold] #96 and go on to sell it for over $8,000 ungraded, that isn’t the same here.

The demand and value for NASCAR trading cards cannot be compared to that of more popular sports. So, while you can make a bit of profit with these cards, it’ll likely not be anything exceptional.

Bottomline of the 2023 Panini Prizm NASCAR Racing

Barring National Treasures Nascar, Prizm Nascar is the most anticipated Nascar trading card release every year and this year isn’t any different. It’s a fun rip filled with a fair amount of good hits and a ton of signed cards.

Its low entry point for a Prizm product makes it perfect for every collector, even those who would typically not collect NASCAR trading cards.

While the demand and, thus, resell value of these cards might not be as high as basketball or baseball cards, their fair entry point makes it much easier to recoup your investment per hobby box.

Our verdict? This is a fun rip for any trading card collector: great Prizm design, tons of colorful parallels, unique inserts, and a variety of autographs.

You won’t pull a $10k card, but it’s a fantastic rip if you’re interested in collecting excellent cards and not concerned with making thousands of dollars from a hobby box.

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John Bassey

John Bassey

John is a freelance writer and founder of WordCraft Consult, a consultancy that provides expert writing services and enhances youth engagement in reading. With six years of writing experience and over 300 clients, He has made significant contributions as a content writer for several brands, such as Tech Triangle, KBO Bikes, Dolls Magazine, and, more recently, Cardlines.

John has a Bachelor's degree in Statistics and an enduring passion for creating content.  He is  currently dedicated to nurturing WordCraft while advancing appreciation for collectibles and literature through highly informative articles. 

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