On January 23, 2022, the first official UFC NFTs dropped. Vancouver-based Dapper Labs, best known for their NBA Top Shot release, is behind UFC Strike. UFC has has a meteoric rise in recent years to the top of the pile in martial arts spectator sports. But as we all know, the NFT market is softening. So, how strong is this line? Find out in our UFC Strike review and checklist.
Look for UFC Prizm autos on eBay.
The pace of UFC events heavily rewards the NFT format of drops and releases. Unfortunately, the NBA season has a certain amount of drudgery and repetition, and standout events like the All-Star Weekend and the Finals are few and far between.
Meanwhile, UFC has specific big-ticket events and fight weeks. It allows Dapper Labs to release relevant limited edition NFTs promptly. Indeed, the Vancouver-based company has done an excellent job using the calendar to its advantage.
The big-ticket event-oriented calendar is a valuable element of the release. When fans feel excited about a specific event, they will be motivated to buy relevant NFTs. Therefore, the biggest and most memorable fights are likely to produce higher-value moments.
UFC President Dana White is fully aware of this potential. He noted, “If it keeps heading in the direction it’s heading in now, it’s going to be massive. We’re even at a point now where Dapper Labs is creating a variety of content during fight week. The open workouts, the press conferences, the weigh-ins, and things like that.”
Finally, Dapper Labs has proven itself to be an innovative and highly competent force in the NFT world. As a result, their products are more likely than most to maintain and accrue in value.
Not everyone loves the UFC NFTs. Perhaps most remarkably, notable UFC fighter Nate Diaz called the release “bullshit.”
It’s shit like this why I need to get the fuck out of the sorry ass UFC. Didn’t you guys suspend nick for 5 years and fine me hella money for a vape pen?! Now you’re reaping the benefits. I hope nobody buys this bullshit 👎🏼👎🏼👎🏼👎🏼👎🏼🖕🏼 pic.twitter.com/I3yPB9uJT9
— Nathan Diaz (@NateDiaz209) April 20, 2022
However, keep in mind that Diaz and his brother have both been in trouble with the UFC for cannabis use. Therefore, they believe it is unfair for the federation to profit off its image.
See what Top Shot moments are for sale on eBay.
On January 31, 2022, the initial release saw packs underperform in terms of hits, and the distribution of moments was not as advertised. A Dapper Labs statement acknowledged that: “We discovered after the drop that there was a bug with the new pack-stuffing tool that didn’t meet our expectations or standard of excellence. As a result, we utilized a new technology to assemble and distribute the packs to provide a smoother experience to our collectors and new UFC fans. Unfortunately, after the drop, we discovered that the new tool did not work as intended and did not properly include the expected amount of Champion Tier Moments in the packs just sold.”
In general, the value of NFTs and Crypto has taken a hit recently. There is a significant amount of backlash against the format. In addition, UFC is highly popular, but it’s not clear that it will remain a top sport in the long run.
The overall volume of sales on the platform is not particularly auspicious. In February, at its peak, UFC Strike rung up $613,277 in one day. But recent figures are dismal. On May 29, 2022, sales totaled a mere $11,259. The market cap of UFC Strike has also been shrinking but more slowly. Whereas it stood at $15.71 million on April 19, it sits at $10.52 million heading to the end of the month.
Therefore, heavy investment in UFC Strike seems risky.
If you don’t have a Dapper Labs account, you will need to get one to use UFC Strike. Considering that the company is already the premier NBA and NFL NFT maker, that is probably a good idea anyway.
Signing up is a reasonably straightforward process since the account merges with existing Google, Apple, and social media accounts.
I already have an NBA Top Shot account. So, I thought the UFC Strike account would merge with that one. However, it did not. But the good news is that my Dapper Balance from Top Shot does carry over from Top Shot to UFC Strike.
Dapper Labs has made paying for their NFTs quite simple. The company has its own blockchain and allows users to purchase directly using their credit card or bank account through their online wallet. Therefore, you do not need cryptocurrency to purchase moments through Dapper Labs. You can also withdraw profits made through the sale of moments quickly and easily.
You can pool your resources from different lines (Top Shot, NFL All Day, UFC Strike), as there is only one Dapper Labs wallet per user.
I made sure to put my $10 to good use. I got an Andrea Lee moment from a 2018 UFC fight night with the highly coveted #4108 serial number.
UFC Strike has Collection Challenges, just like its older sibling NBA Top Shot. They debuted on the platform on April 8, 2022, becoming an inseparable part of the experience.
How does it work? When Dapper Labs releases a new UFC Strike pack, it is often accompanied by a challenge. You are given a time frame to complete the challenge, requiring you to purchase a certain number of moments. If you complete the challenge within the allotted time frame and hold all the relevant moments until the clock expires, you gain an exclusive moment.
For example, they had a recent challenge: the UFC Vegas 54 Collection Challenge. The challenge commemorated Michael Chandler’s KO against Tony Ferguson in Las Vegas, Nevada.
You received the coveted Michael Chandler moment if you held the appropriate list of moments (and it was considerably long) on May 17.
I was unable to purchase any packs in time for this review. However, I decided to look up a couple of pack openings on Youtube and see how they did.
Here is the first one I looked at:
Here are the three NFTs that landed in this virtual pack ripping:
| Paddy Pimblett – UFC Fight Night 9/4/21
|
$5 |
| Luke Sanders – UFC Fight Night 2/7/19 | $2 |
| Paddy Pimblett – UFC Fight Night 9/4/21
|
$5 |
Yes. They got the Pimblett moment twice. So, as you can see, the overall value of the contents of this pack is $12. At a buy-in of $50, that is not exactly a good value.
Let’s look at another pack:
https://www.youtube.com/watch?v=hUUMpxs9N7k
Here the Youtubers opened a Round One premium pack, which they bought for $250.
| Chris Curtis – UFC Fight Night 12/4/21
|
$2 |
| Misha Cirkunov – UFC Fight Night 9/14/19
|
$2 |
| Arman Tsarukyan – UFC Fight Night 2/19/22
|
$3 |
| Conor McGregor – UFC Fight Night 4/6/13
|
$390 |
The pack was very close to being a total bust. However, the Conor McGregor moment saved it. Still, I wouldn’t take much comfort from the value of this pack either. 3 out of 4 moments are close to worthless. Meanwhile, an NFT featuring (possibly) the biggest name in the sport doesn’t guarantee any significant profits either. Considering the NFT is the only UFC Strike moment featuring McGregor (at least so far), you expect it to involve a more considerable profit than $140 over the pack price.
We opened a couple of typical packs. But what about the highest value moments? I took a look at the recent sales to see what I could find. Here are some of the top and lowest asks on the platform:
| Francis Ngannou – UFC 218 /75 | $4,460 |
| Valentina Shevchenko – UFC 261 /75 | $2,497 |
| Kamaru Usman – UFC 258 | $2,300 |
| Rose Namajunas – UFC 261 | $2,100 |
The amounts here are nothing to sneeze at. But certainly, these are not great numbers for the top moments of an NFT series.
The Dapper distribution model is built around highly publicized and particularly competitive drops; as veterans of Top Shot will know, you are given a random number and placed in a waiting room when you sign in to a drop. You will be allowed to purchase a pack if they do not run out before your turn.
Here are the specs for each.
💥 The waiting room for the UFC Strike: Round One Premium packs is now OPEN 💥
Join the drop here 👉 https://t.co/BpaphJTrAt pic.twitter.com/5uMDtxbS9h
— UFC Strike (@UFCStrike) March 22, 2022
Champions (10)
Anderson Silva – UFC 126
Julianna Pena – UFC 269
Glover Texeira – UFC 267
Joanna Jedrzejczyk – UFC 185
Jose Aldo – UFC 142
Jan Blachowicz – UFC 239
Stipe Miocic – UFC 239
Charles Oliveira – UFC 269
Matt Hughes – UFC 52
Robert Whittaker – UFC 213
Challengers (15)
Conor McGregor – UFC Fight Night 4/6/13
Kevin Holland – UFC 256
Islam Makhachev – UFC 267
Colby Covington – UFC Fight Night 9/19/20
Joaquin Buckley – UFC Fight Night 10/10/20
Ignacio Bahamondes – UFC Fight Night 8/21/21
Clay Guida – UFC Fight Night 12/4/21
Rafael Fiziev – UFC Fight Night 12/4/21
Jim Miller – UFC Fight Night 2/19/22
Jorge Masvidal – UFC Fight Night 3/16/19
Rafael Dos Anjos – UFC Fight Night 5/18/19
Ji Yeon Kim – UFC 243
Johnny Walker – UFC 235
Tai Tuivasa – UFC 269
Bobby Green – UFC 271
Contenders (25)
Khabib Nurmagomedov – UFC Fight Night 1/19/13
Alex Oliveira – UFC Fight Night 7/25/20
Bryce Mitchell – UFC Fight Night 10/31/20
Yan Xiaonan – UFC Fight Night 11/7/20
Wellington Turman – UFC Fight Night 8/28/21
Joel Alvarez – UFC Fight Night 11/13/21
Gregory Rodrigues – UFC Fight Night 10/23/21
Chris Curtis – UFC Fight Night 12/4/21
Jamahal Hill – UFC Fight Night 12/4/21
Viacheslav Borshchev – UFC Fight Night 1/15/22
Jake Collier – UFC Fight Night 1/15/22
Jamie Pickett – UFC Fight Night 1/15/22
Calvin Kattar – UFC Fight Night 1/15/22
Gloria De Paula – UFC Fight Night 2/19/22
Chas Skelly – UFC Fight Night 2/19/22
Misha Cirkunov – UFC Fight Night 9/14/19
Arman Tsarukyan – UFC Fight Night 2/19/22
Chad Anheliger – UFC Fight Night 2/19/22
Andre Muniz – UFC 269
Marina Rodriguez – UFC 257
Bruno Silva – UFC 269
Vanessa Demopoulos – UFC 270
Jack Della Maddalena – UFC 270
Said Nurmagomedov – UFC 270
Matt Frevola – UFC 270
The waiting room is officially open for the UFC Strike: Fully Loaded Pack Drop. #OwnTheGlory
The drop will start at 11AM PT.
👉https://t.co/GbicCmIMkA pic.twitter.com/BmACkaCyeU— UFC Strike (@UFCStrike) January 23, 2022
The first-ever pack released on UFC strike dropped in late January 23, 2022. Here is the complete checklist.
Ciryl Gane – UFC 265
Francis Ngannou – UFC 218
Deiveson Figueiredo – UFC Fight Night 7/18/20
Kamaru Usman – UFC 258
Alexander Volkanovski – UFC 266
Brandon Moreno – UFC 263
Petr Yan – UFC 267
Amanda Nunes – UFC 259
Rose Namajunas – UFC 261
Valentina Schevchenko – UFC 261
Aleksandar Rakic – UFC Fight Night 6/1/19
Julio Arce – UFC Fight Night 5/8/19
Luke Sanders – UFC Fight Night 2/7/19
Ilia Topuria – UFC 264
Ciryl Gane – UFC 259
Francis Ngannou – UFC 249
Li Jingliang – UFC Fight Night 7/16/21
Alessio Di Chirico – UFC Fight Night 7/16/21
Kennedy Nzechukwu – UFC 259
Tai Tuivasa – UFC 264
Chris Barnett – UFC 268
Robbie Lawler – UFC 266
Derrick Lewis – UFC Fight Night 2/20/21
Jiri Prochazka – UFC Fight Night 5/1/21
Justin Gaethje – UFC 268
Terrance McKinney – UFC 263
Ian Garry – UFC 268
Khazmat Chimaev – UFC 267
Michael Chandler – UFC 257
Alex Morono – UFC Fight Night 5/8/21
Dan Ige – UFC Fight Night 3/13/21
Paddy Pimblett – UFC Fight Night 9/4/21
Edson Barboza – UFC 262
Kai-Kara France – UFC 259
Cheyanne Buys – UFC Fight Night 7/31/21
These limited edition NFTs were released in only 2500 packs in total.
Nic Diaz – KO/TKO Main Card – UFC 47 – Mint Count of 1420
Nate Diaz – Submission Main Card – UFC Fight Night 4/2/2008
💥Get ready for #UFC274 with the latest @ufcstrike NFT drop May 3rd at 11 AM PT💥
📢 Introducing the UFC 274 Fighters Pack. Build your collection, complete challenges, and earn rewards. #OwnTheGlory
Sign Up Now: https://t.co/QFKXBSBJsL pic.twitter.com/nvuB28OS5t
— UFC Strike (@UFCStrike) April 28, 2022
The packs celebrate the event in Phoenix, AZ, on May 7, 2022. The release includes 22 new NFTs. There are two types of packs available for this release: base and elite. Here are the specifications for both.
Carla Esparza – TUF Finale 12/12/2014
Justin Gaethje – UFC 249
Tony Ferguson – UFC 216
Shogun Roa – UFC 113
Rose Namajunas – UFC Fight Night 12/10/2015
Donald Cerrone – UFC 206
Holly Holm – UFC Fight Night 6/17/2017
Ion Cutelaba – UFC Fight Night 6/10/2017
Michel Pereira – UFC Fight Night 5/18/2019
Santiago Ponzibbio – UFC Fight Night 11/17/2018
Amanda Ribas – UFC Fight Night 6/29/2019
Andre Petroski – UFC Fight Night 8/28/2021
Angela Hill – UFC Fight Night 2/24/2018
Charles Oliveira – UFC Fight Night 8/1/2010
Andrea Lee – UFC Fight Night 5/19/2018
Jan Blachowicz – UFC Fight Night 12/16/2017
Joe Lauzon – UFC Fight Night 7/25/2015
Katlyn Cerminara – UFC 255
Matt Schnell – UFC 216
Nicholas Maximov – UFC 266
Randy Brown – UFC Fight Night 12/9/2016
Tracy Cortez – UFC Fight Night 4/17/2021
Michael Chandler – UFC 274
I published 4 videos this week on @UFCStrikeNFT @PaniniAmerica & @cryptocomnft.
In case you missed any, this is my re-cap thread.
I started off the week breaking down the #UFCStrike Dojo pack. I also gave my rankings for EVERY moment in that drop. https://t.co/nSOw586zUS
— CHRIST and COMBAT ✟ 👊 (@ChristXCombat) May 29, 2022
The newest release only comes with one type of pack. However, there is a beautiful selection of moments on hand in this lower population mint. The packs go on sale June 1 at 2 PM EST.
Lyoto Machida – UFC 98
Stephen Thompson – TUF Finale 7/12/15
Uriah Hall – TUF Finale 2/5/13
Michelle Waterson – UFC 229
Bas Rutten – UFC 18
Robert Whittaker – UFC Fight Night 5/9/15
Gunnar Nelson – UFC Fight Night 2/16/13
Giga Chikadze – UFC Fight Night 5/1/21
Manon Fiorot – UFC Fight Night 1/20/21
UFC Strike opened with a wave of popularity. In addition, the UFC format seems conducive to NFT success, and the product enjoys the backing of the highly successful Dapper Labs outfit. As a result, there are reasons to be bullish about the future of UFC Strike.
Nonetheless, for a product released in late January, it shows an awful lot of strain by May. Sales are a mere fraction of what they were to start with and the top moments are not worth what Dapper Labs would like them to be. It doesn’t look like UFC Strike is a path to untold riches.
But here is why UFC Strike will survive anyway: UFC is popular, and its format fits well with NFTs commemorating the big moments. In addition, dapper Labs has shown an intuitive ability to build releases competently around fight events.
Finally, the NFT market is fragile now. But what those writing off NFTs and crypto do not understand is that these revolutionary formats aren’t just a gimmick. Instead, they provide flexibility and security that is invaluable for the operation of modern commerce. As a result, the overall price of NFTs will rise again, and UFC Strike will gather steam along with it.
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