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What Is The Story Of The Lebron Triple Logoman?


The triple logoman Lebron James card is one of the most hyped cards in hobby history, leading to eventually being featured on King of Collectibles. It led to a mad scramble for boxes (well, suitcases, really) of 2020-21 Panini Flawless Basketball.

On Saturday, June 25, 2022 the card finally sold. However, the price it fetched was significantly lower than estimated. It was sold for $2.4 million when many had estimated a value of over $6 million.

Interest in the triple logoman Lebron James card was renewed when the card was featured in the reality show King of Collectibles: The Goldin Touch on Netflix in April 2023.

We have the full story on why the triple Logoman Lebron James card sold low.

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What is the Triple Logoman Lebron James Card?


The logoman cards are some of the most sought-after in the hobby. They are 1/1 cards featuring the NBA logo (the famous Jerry West shooting silhouette) from a jersey. In the more high-end products, these patches are from game-worn jerseys.

The cards have appeared in one form or another since Upper Deck Exquisite featured them back in 2003. Today they are closely associated with two high-end Panini releases: National Treasures and Flawless. However, they also appear in Noir and Immaculate basketball releases.

The Triple Logoman was hyped from day one, and intended to become the biggest card of its kind. It includes one NBA logo patch from each of LeBron’s teams. Naturally, therefore, the card is of value to collectors of the Cleveland Cavaliers, Miami Heat, and Los Angeles Lakers.

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The Logoman cards are stunning. Look for Lamelo Ball Logoman cards on eBay. 

The Triple Logoman Cards In 2020-21 Panini Flawless Basketball

Look for a Panini Flawless Basketball box on eBay. 

Or check out the prices on StockX.

The LeBron was one of five triple Logoman cards in 2020-21 Panini Flawless Basketball:

  • LeBron James – Cleveland Cavaliers/Los Angeles Lakers/Miami Heat
  • Anthony Edwards/LaMelo Ball/Tyrese Haliburton – Minnesota Timberwolves/Charlotte Hornets/Sacramento Kings
  • Giannis Antetokounmpo/Kevin Durant/Stephen Curry – Milwaukee Bucks/Brooklyn Nets/Golden State Warriors
  • Jayson Tatum/Luka Doncic/Zion Williamson – Boston Celtics/Dallas Mavericks/New Orleans Pelicans
  • Draymond Green/Klay Thompson/Stephen Curry – Golden State Warriors

The LeBron was billed as the most significant card among the five and will probably remain so. However, it has rivals on this list. The Haliburton, Edwards, and Ball Triple could become more prominent if all three become superstars. Meanwhile, the Warriors card will benefit from the historic Golden State 2021-22 championship season.

Why Was The Triple Logoman Lebron James Card So Hyped?

The Goldin website describes the card as a “completely unique collectible showcases a trio of game-worn/used NBA Logoman logo patches, with each Logoman originating from a jersey worn by James with a different franchise, including one from his time with the Cleveland Cavaliers, one from his Miami Heat tenure, and one from his current team, the Los Angeles Lakers.”

LeBron has a massive role in the hobby. As previously explained, his rookie cards are iconic and continue to be a strong investment. And that is not surprising. He is undoubtedly one of the greatest basketball players of all time. According to The Athletic, which released the most serious rankings I am aware of, James is the second-best player, right behind Michael Jordan and ahead of Kareem Abdul-Jabbar and Bill Russell.

Unlike most other immortal basketball legends, LeBron is an immediate presence for collectors of all ages. We have all seen King James dominate the court with brilliance and unparalleled physical gifts. Therefore, his cards are meaningful for collectors of all ages. Naturally, that lifts their market value. If so, there was a real gold rush to get this card.

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The hunt for the Triple Logoman Lebron James Card

The presence of the card in the already popular Panini Flawless Basketball line created a perfect storm. It seemed that every big name in the hobby was holding Flawless breaks.

Perhaps the highest-profile break involved world-famous Canadian rapper Drake. Drake hosted Ken Goldin, who ended up selling the triple Logoman when it was pulled, in Toronto. The two went through at least 16 suitcases of 2020-21 Panini Flawless Basketball. However, they were unable to find the elusive triple.

Drake pulled a few good cards, especially two Ja Morant ones and a LaMelo Ball rookie. Still, considering the massive investment he made (I calculated $224,000) in the suitcases.

The ill-fated “Biggest Break Of All Time”

On March 24, 2022, two well-known organizations launched the MINT Collective event in Los Vegas, Nevada. The two companies responsible were Layton Sports Cards and Blez Sports Cards.

In Los Vegas, Nevada, on March 24, 2022, the break was promoted as one of the most significant events in hobby history. It was, indeed, a massive break in volume and value. They broke no less than 5 cases of 2020-21 Panini Flawless Basketball Hobby and 10 cases of First Off The Line.

The breakers aimed to pull the famed triple LeBron. Chad Bleznick of Blez sports, in particular, was vocal. He put a bounty on the Lebron triple Logoman: and exclaimed, “Yours truly, the backer, is paying $1 million in cash.”

Spoiler alert, the breakers did not pull the triple. Unfortunately, however, it ended up being quite problematic. The break featured two scantily clad models. Therefore, many collectors felt that the event had objectified women.

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The Triple Logoman Lebron James Card is finally pulled

Backyard Breaks pulled the card on a Whatnot stream held on May 6. The Backyard Breaks guys have enjoyed a lot of exposure this year, some good and some of it negative. Earlier this year, they allegedly did not provide a paying customer with a Trevor Lawrence gold Kaboom! card they had won.

You should watch the clip of them drawing the card because it’s hilarious. However, make sure to turn your volume way down. They get understandably excited.

Of course, Ken Goldin quickly congratulated the Backyard Breaks boys on their good fortune.

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The auction where the Triple Logoman Lebron James Card sold at a low price

The card was auctioned off through Goldin Memorabilia Auctions, one of the most prominent players in the hobby.

Bidding began on June 8, with a modest $550,000. However, the bids had cracked the three-figure mark in a little over an hour. But the expected late surge of bids was far less intense than expected. It stood at $1,900,000 on the closing day and rose only to $500,000 on Saturday the 25th.

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YouTube video

The triple Logoman wasn’t the only big LeBron card auctioned by Goldin in that lot. Other items included a storied 2003-04 Upper Deck Exquisite Rookie Patch Autograph Parallel. It sold for $2.1, notably close to the triple despite being /23.

What is the value of the Triple Logoman Lebron James Card

Some predictions expected the card to shatter previous records in sales. Goldin certainly seems to have expected that. According to the auction entry:

“Hobby-wide hype has coalesced around this magisterial Panini offering, with conservative estimates of its sale price comparing favorably to other record-setting basketball cards, including James’ own Upper Deck Exquisite Collection RPA at $5.2m and Luka Doncic’s National Treasures Rookie Patch Autograph Logoman at $4.8m, with both sales occurring in 2021. This is the first Panini Flawless issue to feature the Triple Logoman set. As the only Triple Logoman in the release to feature a single-player, this card stands head-and-shoulders above its contemporaries in terms of prestige and exclusivity as the hobby’s ‘Golden Ticket.”

Indeed, some observers believed it would smash all records. One website claimed, “there’s a genuine belief among collectors that the hammer price could surpass the current record of $6.6 million.”

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Why did the Triple Logoman Lebron James Card sell for so little?

But of course, the card did not bring anything approaching the Lebron RPA or Luka logoman. Why? One reason is that this is not a rookie card. Lebron may or may not be the greatest player of all time. However, he is now a grizzled 37-year-old veteran. Sure, the card is a triple and is absolutely dazzling. But nothing can compare to the allure of a rookie card.

However, there is another reason. It is no secret that the card market has been weak in recent months. In 2021, the problem was mostly limited to base cards. After that, however, the high-end cards also began to lose altitude. By mid-2022, we saw some very high-end cards losing half their value. Now that a recession may be in the offing, high-end cards could get a lot worse.

If so, the disappointing final price for the 2020-2021 Flawless Basketball Lebron James triple Logoman may indicate a broader trend. Indeed, if you look at the most expensive cards ever bought, they tend to have been involved in sales in 2020 and 2021. The peak of the COVID-19 inspired boom.

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Honus Wagner T206$6,916,891August 16, 2021
Mickey Mantle Topps$5,444,722January 2021
Lebron James Upper Deck Exquisite$5,444,722April 26, 2021
Luka Doncic Panini National Treasures$4,600,000February 28, 2021
Mike Trout Bowman Chrome$4,121,235August 23, 2020

The highest sale of 2022 so far aside from the LeBron triple? A Kobe Bryant Metal Universe Precious Metal Gems – Green, which sold for $2,000,000 in February. Obviously, that is still a great deal of money. But it is much lower than the highest prices paid in 2020 and 2021. It was also when the economic outlook seemed somewhat more optimistic.

Look for Luka Doncic RPAs on eBay. 

The Triple Logoman Lebron James Card On King Of Collectibles

In 2023, Netflix launched its King Of Collectibles: The Goldin Touch reality TV show. The series follows the adventures of hobby icon Ken Goldin, the CEO of Goldin Collectibles, which has become one of the hobby’s leading auction houses and sales platforms. The series is set at Goldin Auctions HQ in Runnemede, New Jersey.

The first episode of the show, released (along with the others of the first six episodes) on April 28, includes a discussion of the LeBron James triple logoman card. Goldin had made it his mission to obtain the card and sell it before any other auction house could.

The episode featured some of the most important collectibles in American sports history. For example, the contract between the Red Sox and the Yankees finalized the trade of Babe Ruth on January 5, 1920. A move that many believe signaled a curse that haunted the Sox for over 80 years until they finally won the World Series in 2004. It also features the actual Brooklyn Dodgers jersey worn by Jackie Robinson throughout the 1951 season.  

But in the middle of the episode, they finally got to covering the Triple Logoman Lebron James Card. The episode briefly chronicles how Goldin got his hands on the card. Ken said, “I have been in this industry my entire life. I have never seen a mania like LeBron Triple Logoman mania.”

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The quest for the LeBron James Triple Logoman on King Of Collectibles

The episode gives the inside story of Goldin’s trip to Toronto to break boxes of Flawless with Drake. Ken explains to the viewers what a box break is, describing it as “the hobby form of gambling.

Opening up a box can cost as much as $20,000, and there is no guarantee of a return.” As we know, Drake didn’t get the LeBron James Triple Logoman, though he did land a sweet Anfernee Hardaway logoman worth $50,000.

Goldin provided him with a box of 1986 Fleer to make it up to the Canadian rapper, which contains the beloved Michael Jordan rookie. After Drake pulled a Jordan worth roughly $350,000, Ken says, “thank god.

After Drake pulled a Michael Jordan, my heart rate went down 30 beats. So now we have a new ambassador who is into cards. However, I still need to find that damn LeBron James Triple Logoman.”

The quest continued in the third episode of the show. It showed a ripping of boxes at Goldin HQ, which, once again, came up empty. But as we know, the Backyard Breaks outfit hit the card.

A scene on King Of Collectibles shows the Goldin staff mocking the Backyard crew for their high-pitched screaming when they pulled the Triple Logoman Lebron James Card. Ken had one thing to say, “I’m gonna get this card. End of story.”

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YouTube video

The auction of LeBron James Triple Logoman On King Of Collectibles

Next, Ken got the numbers of the three lucky guys who bought into that break at the right time. He told them, “This card is at the peak of its notoriety, and we need to get this on the marketplace now while basketball is still in season.” So he immediately offered to fly them to New Jersey to “cut a deal.” The three owners agreed.

In the next scene, Jason, Zach, and Kevin show up at Goldin HQ. Ken does not make the impression of the most capable negotiator. Before naming his price, Goldin hyped up how important the card was to him and his reputation.

Meanwhile, the three owners seemed more astute and noted they were also taking to other auction houses. To which Goldin eagerly responded, “There is no way you are leaving here today without us having a deal.” Ken offered the owners one million dollars cash up front on the spot.

Episode four covers the auction itself. Unfortunately, the way it was covered is quite misleading. As we know, some initial estimates had the Triple Logoman Lebron James card valued at over 6 million dollars. But the show covered it differently. They showed the initial appraisal at 1.5 million; therefore, when they received bids over 2 million, the staff acted overjoyed. However, they must have been quite disappointed. Indeed, when Ken showed up to congratulate everyone, his “good job” fist bumps didn’t seem particularly enthusiastic.

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Bottomline on the Triple Logoman Lebron James

The 2020-2021 Flawless Basketball Lebron James triple Logoman was the most hyped new card I can remember. Considering the massive hype, the final price of $2,400,000 was somewhat disappointing.

There are two reasons for that. First, it is not a rookie card; therefore, eager hobby influencers probably overestimated the triple. They may have been genuinely misled or done so for hype reasons. Probably a combination of the two.

Second, the entire card market is suffering a downturn right now. The myth that high-end cards are safe has been exposed as misleading. This trend may be a dip, or it could reflect the unreasonable prices of the boom era. Either way, before making any significant purchases or investments, consider the market climate. These are turbulent times everywhere.

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Shaiel Ben-Ephraim

Shaiel Ben-Ephraim

Shaiel Ben-Ephraim is the emeritus editor of Cardlines. He continues to write for several hobby outlets, including this one and Cardbase. He collects primarily vintage baseball and soccer and has a weird obsession with 1971 Topps.

In his spare time, Shaiel is sobbing into his bourbon when the Mets lose and playing Dungeons and Dragons. In a past life, Dr. Ben-Ephraim was a political science professor, journalist, and diplomat. But cards are more fun.
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